Aug 22, 2019
In This Episode:
BJ went to Podcast Movement 2019
and loved it! He got so much from it, and he wants to talk about
all the takeaways that he got regarding the industry, being a
creator, being a listener, and just how things can move forward in
- What is Podcast
- Podcast Movement is aconference for podcasters
and industry professionals. Not so much podcast listeners in every
respect, but not always. Everyone there was a listener of some
kind, so anyone can get something out of the event.
- LaunchPadDM had a puppy pen and it
was the greatest marketing ever. Beej tweeted a lot about these
dogs. They were amazing.
genre, “two white dudes talking about video games” is THE biggest
joke genre of podcast
Mahnke mentioned how podcast genres are quickly changing. He’s
noticed even cooking shows are becoming popular. Usually these are
visual media, but people are learning how to do it via
people stream now
- Millennials tend to cherry-pick
keywords into description and subtitle (Final Fantasy, Pokémon,
Nintendo, etc, not books, movies, video games, and so
- Subscribing is THE most important rank
- Reviews are social capital and DO work. THey
get people to click subscribe.
- People consider many different things as
podcasts, from YouTube videos to livestreams to
on rebrands, keep the same RSS feed. Rob did this with Comic Box,
and it was a great move
- Apparently, Instagram CONVERTS. We need to get
better at Instagram.
an ad, then put it in, share it to the company. If they like it,
they might pay. If not, then you can cut it out of the segment and
- Unpublish, don’t delete
unpublished $1 tier, but it’s still there for folks who are
about it first thing, just as a reminder
- (Same for
it as a membership program, not crowdfunding. They have tools for
tiers max, fewer is better. 1-2 works great.
of text are bad. People there already know who you
tiers technically can lose money
your audience, scale of altruism to materialistic
- Special offers for one-off items, or for goals
for specific goals (such as G2G meetup or conference costs or
- Membership length rewards,
livestream for work, but want to do it for G2G
watch parties for each new episode, where we are in the same space,
chatting as the episode plays
- According to everyone, Interaction is most
Important aspect and it is 100% true
- Asking people to tell their friends is the most
effective way to promote a podcast
have to remember that other podcasts aren’t competitors. They are
your compatriots, and that promo swaps are crazy useful and bring
listeners to everyone.
- Next Year’s Podcast Movement is in Dallas, TX
and costs $199 as of right now
- Superlinguists documentary on bbc for
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Music by CarboHydroM